Anca-Simona Vinerean-Opreana, PhD is an Associate Professor at the Faculty of Economic Sciences, Lucian Blaga University of Sibiu (ULBS), Romania, and a researcher in the FERBOPO ERA Chair — a Horizon Europe-funded project (Fostering Excellence in Research on State-Church-Body Politics, Grant Agreement No. 101184092). In this role, she contributes to strengthening academic excellence at ULBS and supporting the implementation of the project.

She holds a PhD in Marketing from the Bucharest University of Economic Studies (2012–2015), with a doctoral thesis focused on modeling consumer engagement in online services. With a career in research spanning over a decade, her scholarly work covers social media marketing, m-commerce adoption, customer engagement, digital consumer behavior, and sustainable tourism. Her research profile is marked by international visibility with 30+ articles in international databases and 2600+ citations in Google Scholar.