Alma Pentescu is an Assistant Professor (Lecturer), Ph.D. at Lucian Blaga University of Sibiu – School of Business. Her classes focus on marketing and retail. Besides teaching, Alma is one of the founding members of the Working Group for Entrepreneurship Education, contributing with her colleagues to the entrepreneurship programs offered by EduHub – the university’s entrepreneurship center. In 2017, she has been a Fulbright-RAF grantee at the Ain Center for Entrepreneurship – University of Rochester (USA), gaining valuable insights about how to develop an entrepreneurial ecosystem. Passionate about her work, ambitious and constantly seeking for ways to grow, she is also coordinating the local (ULBS) communication team within the FORTHEM alliance.